Essay on Customer Intimacy Mancinis Char House - 610 Words

Mancinis Char House off West 7th Street in St. Paul, Minnesota has been a local tradition for over 65 years, what is their secret? Customer intimacy. The founder of Mancinis Char House, Nick Mancini believed in excelling in customer intimacy. This kept people coming back week after week for over 65 years. Throughout my paper I will give you a little history of Mancinis and how customer intimacy, target marketing, competitive advantage and distinctive competence advantage kept Mancinis in business for over 65 years. In 1948 Nick Mancini decided to open up a 3.2 bar with the help of his parents, Mancinis of St. Paul. He served a couple hot Italian dishes along with 3.2 alcohols for the first 20 years of business. He decided in 1968 to†¦show more content†¦Paul natives that are of Nicks generation or the next of kin; this is the target market for Mancini’s Char House. He treated everyone like a friend no matter who they were a celebrity, politician or someone who lived down the street. If you were in the mood for a little pasta topped with parmesan cheese he would go back to the kitchen and boil you pasta even though it wasnt on the menu. Customer-intimate companies dont deliver what the market wants but what a specific customer wants. The customer-intimate company makes a business of knowing the people it sells to and the products and services they need. Nick Mancini made a very successful business out of knowing what his customers specifically wanted. Mancinis has always offered choice grade steaks at competitive prices. An eight ounce sirloin steak dinner is $21.95 (includes a side) at Mancinis. Some other popular steak houses throughout St. Paul today are Kincaids they offers a petite filet mignon for $39.95. The Strip Club offers a six ounce filet for $42.00. Bennetts Chop Rail house offers a ten ounce choice grilled sirloin for $19.00. Mancinis prices give them a competitive advantage over the competition. Nick Mancini and his sons Pat and John Mancini who helped their father run the family business gives Mancinis a distinctive competence advantage over the competition. Everyone that comes to Mancini’s receives the Mancini treatment. No one is